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Issue Date 26 / 03 / 07
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  Recent and past Businessworld articles

 
   2007
January 15, 2007
  Crackle and Buzz
  As private radio finally takes off, one thing is clear: size matters
 
   2006
 
December 25, 2006
  Zee Telefilms: Back in Business
  It has taken six years. But the first man of Indian television is finally in action again
 
December 18, 2006
  The Lead Story
  TV9 wants to replicate its success in Andhra Pradesh in the rest of India and Africa. A look at its strategy
 
December 11, 2006
  Beyond News
  For now, TV18 looks like it is way ahead in the game of building scale. Can it stay there?
 
November 20, 2006
  A New, Sprightly JWT
  Once a stodgy, boring agency, JWT India is now sporting youthful colours
 
October 30, 2006
  Sports Marketing: It’s Not Just Cricket
  A few Indian marketers are beginning to look beyond cricket to bond with sports fans
 
October 09, 2006
  Gaming: Entering the Next Level
  The prospects of the gaming industry in India has been bolstered by the entry of animation companies
 
September 18, 2006
  The Persuaders
  Five global marketing services groups, one hot market. And a dominant incumbent. The battle begins.
 
September 11, 2006
  Shifting Sands
  With online classifieds growing at a scorching pace, the print industry gears up for a fight back
 
September 04, 2006
  Weaving Web 2.0
  India’s netpreneurs are chasing a new dotcom dream
 
August 07, 2006
  Whistling up Scale
  Subhash Ghai has set up Whistling Woods because he feels the film industry is short of talent. Is he ahead of his time as usual?
 
July 24, 2006
  Click for Flicks
  DVD rentals are just a click away
 
June 12, 2006
  IPTV: Ready to Roll Out
  Five major telecom operators are about to roll out commercial IPTV services by the year end. Can they become broadcasters?
 
May 29, 2006
  Broadcasting Nirvana
  The economics of religious channels
 
May 22, 2006
  News Channels
  Suffocating Rush
 
May 8, 2006
  Star’s New Frontiers
  Why is it looking beyond television?
 
May 1, 2006
  Mobile Masala
  New Spice for Telecom and Media Companies
 
May 1, 2006
  The Rise of Indian Animation
  The party for India’s animation industry has begun, but there are several hurdles to overcome before it comes of age
 
April 03, 2006
  The Sound of Money
  Dubbing is the new bridge for film and television companies to reach a larger Indian audience
 
March 06, 2006
  India: New Backroom for Global Ad Agencies
 
March 06, 2006
  Subtitling Films: The New India Outsourcing Opportunity
 
January 09, 2006
  Mudra Revamp Will Start in Delhi
  Mudra president and CEO Madhukar Kamath on his plans to restructure the agency
 
January 02, 2006
  Hoarding Up?
  The outdoor media business has started to integrate. But hurdles remain?
 
  2005
   
November 21, 2005
  The DTH Bet: Better Than Cable
  Direct-to-home broadcast is showing the promise to be the mass market alternative to cable in India. And that makes it the new hope for pay TV
 
November 07, 2005
  Virtual Global Library: In a Copyright Web
  Google’s ambitious project to scan and archive books for public domain has run into a legal block. What are the implications for the media giant and its rivals MSN and Yahoo!?
 
October 31, 2005
  The Promo Punch
  As TV spots and print ads lose sheen, Indian marketers are increasingly turning to promotions
 
October 10, 2005
  Online Advertising: Greater Brandwidth
  Advertisers are learning to use the Net better. The promise of 2000 is being kept five years later
 
May 16, 2005
  The Broadcasting Logjam
  The bottleneck in broadcasting is getting worse. Here's what the government could do.
 
March 28, 2005
  Breaking News!
  With over Rs 1,000 crore flowing into the sector, publishing's moment of reckoning is here. Can it deliver?
 
  2004
   
July 19, 2004
  Staying Tuned to India
  Will WorldSpace get it right this time?
 
July 19, 2004
  Television Ratings
  Will we get a clearer picture now?
 
July 12, 2004
  The Publication Paradox
  Magazines are having a good time even though readership is down. Why?
 
May 24, 2004
  Cutting Through the Clutter
  TAM's new paper on in-programme advertising makes it possible to measure the impact and cost of having a Tulsi use a Nokia
 
May 24, 2004
  Urban Markets: The Pain & Gain of India
  At last a rigorous framework to understand the potential of urban markets. A look at the RK Swamy BBDO Guide to Urban Markets
 
Febuary 16, 2004
  Multiplex Software : Technology in Tinsel Town
  Software is the new hero at the Indian box-office
 
  2003
   
June 02, 2003
  The Making of India’s Biggest Media House
  In a decade, Star has grown to become the No.2 media house in India. And it could become No. 1
 

 

   
 
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